With the exception of perhaps LeBron James, there’s never been a 16-year-old athlete with a large enough platform to realistically sell a sneaker like LaMelo Ball. And as a result, there’s been no pre-collegiate basketball player in a position to challenge the NCAA like the youngest Ball brother.

Sonny Vaccaro, the marketing legend known for his time at Nike, where he signed Michael Jordan to his first sneaker deal, says LaMelo is the perfect person to challenge the NCAA’s amateurism guidelines with the release of his new sneakers. Should the NCAA rule LaMelo ineligible because of his financial relationship with Big Baller Brand and his signature sneaker, the Melo Ball 1, the Ball family could sue the NCAA, and turn college sports on its head.

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